Advertising in Semiconductor Today
Media Kit - 2008
Publishing is changing: in the near future, specialist industries will only have digital media options available to them, as the production cost of printed materials increases beyond the point of viability. Already, we are seeing publishers of semiconductor magazines offering digital alternatives to print versions, and hence reducing their costs. However, this reduction in production costs is not being reflected in advertising rates. Eventually, large-scale publishers will only offer digital publications in niche, business-to-business markets, but the likelihood is that the advertiser will see little benefit in terms of rate reductions.
Published by Juno Publishing and Media Solutions Ltd (an independent, specialist publisher), Semiconductor Today is a digital magazine for the compound semiconductor and advanced silicon industries. Because we are not subject to large-scale print publishing overheads, we can offer a cost-effective advertising vehicle for your business.
What is a digital magazine?
Digital magazines are accessed via a hyperlink delivered by e-mail. No special software is required: the link can be opened by any internet browser. Once accessed, the digital magazine has the appearance of a printed magazine, but onscreen.
View latest issue of Semiconductor Today
What are the benefits of a digital magazine?
Sophisticated advertising options
All websites cited within Semiconductor Today are hyperlinks, the content is fully searchable, and advertisers can present potential clients with rich media as well as traditional static advertising. ‘Rich media’ covers a range of on-demand, interactive audio and video presentations. It is fast becoming one of the most effective, high-impact vehicles for advertisers to convey complex information to global audiences.
Rapid delivery
Printed magazines take several weeks to produce and several more weeks to deliver, especially to inaccessible countries. This often results in the printed publication reaching the reader anywhere between one and four months after production began, so inevitably the content is outdated. Alternatively, digital magazines can be produced quickly and delivered instantly anywhere in the world. All this is an obvious advantage to the reader, as well as to the advertiser.
Unlimited distribution
Print publishers limit the number of copies of each issue that they print and distribute in order to keep their costs low. Typically, magazines specifically targeted at the compound semiconductor industry distribute no more than 10,000 print copies per month. However, digital magazines are inexpensive to distribute, regardless of reader volumes, allowing you to reach every decision maker and everyone with purchasing influence within your target markets.
Cost effective and cost efficient
Digital magazines are inexpensive to publish; there are no print and postage charges, so Semiconductor Today can pass the production savings onto its advertisers. Over recent years, we’ve seen advertising budgets slashed. Large publishing houses are not keen to recognise this, and their rates keep rising. Yet, for around $14,000 the digital Semiconductor Today offers a year (10 issues) of full-colour, full-page advertising (plus bonus print issues), a year of banner advertising on the Semiconductor Today website, and a 50-word promotion with hyperlink in 4 issues of the weekly electronic news-brief, and a directory listing/profile page on the website. All this for around the same cost as other semiconductor magazines typically list for three months full-page colour advertising. What makes more sense to you?
What does Semiconductor Today cover?
It is Semiconductor Today’s mission to disseminate high-quality, timely, semiconductor-focussed editorial material to as wide an audience as possible. Editorial includes: III-V materials such as GaAs, InP, and GaN; II-VI materials such as CdHgTe and ZnSe; and IV-IV materials such as SiC and SiGe, as well as advanced silicon technology such as strained silicon and silicon-on-insulator (SOI). Applications include wireless communications, fiber-optic communications, light-emitting diodes (LEDs) and solar cells. Close attention will be given to areas where the compound and advanced silicon industries converge.
View latest issue of Semiconductor Today
Editorial calendar 2008
| Issue 1: February 2008 | ||
| Featured topics | Deadlines | |
| Optoelectronics focus | Advertising copy: | January 20 |
| Photovoltaics | Distribution: | February 10 |
| Issue 2: March 2008 | ||
| Featured topics | Deadlines | |
| GaAs device technology | Advertising copy: | February 20 |
| Advanced Si/SiGe devices | Distribution: | March 31 |
| Issue 3: April 2008 | ||
| Featured topics | Deadlines | |
| Blue laser developments | Advertising copy: | March 20 |
| LEDs for Solid-state lighting | Distribution: | April 25 |
| Issue 4: May 2008 | ||
| Featured topics | Deadlines | |
| Optoelectronics for communications | Advertising copy: | April 20 |
| II-VI materials and devices | Distribution: | May 25 |
| Issue 5: June / July 2008 | ||
| Featured topics | Deadlines | |
| GaAs materials and devices | Advertising copy: | July 1 |
| SiC developments | Distribution: | July 7 |
| Issue 6: July / August 2008 | ||
| Featured topics | Deadlines | |
| InP focus | Advertising copy: | July 25 |
| MOCVD epitaxy | Distribution: | August 1 |
| Issue 7: September 2008 | ||
| Featured topics | Deadlines | |
| Si/SiGe epitaxy and processing | Advertising copy: | Aug 20 |
| Photovoltaics | Distribution: | Sept 5 |
| Issue 8: October 2008 | ||
| Featured topics | Deadlines | |
| GaN-based materials, devices, and applications | Advertising copy: | Sept 20 |
| Infrared photodetection | Distribution: | Oct 15 |
| Issue 9: November 2008 | ||
| Featured topics | Deadlines | |
| GaAs focus | Advertising copy: | Oct 20 |
| MBE epitaxy | Distribution: | Nov 15 |
| Issue 10: December 2008 / Jan 2009 | ||
| Featured topics | Deadlines | |
| LED technology | Advertising copy: | Nov 20 |
| Nitride manufacturing | Distribution: | Dec 15 |
| SiC materials and devices technology | ||
Note: Distribution dates are given as a guideline only, and are subject to change without prior notice. For confirmed dates please contact: darren@semiconductor-today.com
Readership
Published 10 times per year, Semiconductor Today magazine and the weekly E-Brief are now e-mailed to just over 6200 individual scientists, engineers, and executives involved in the manufacturing and R&D of compound semiconductor and advanced silicon materials and devices. All interested parties may register for Semiconductor Today free of charge. We have an open access policy: all the material published by Semiconductor Today is available free of charge and free of access restrictions.
Semiconductor Today is a Google-listed news source, which means that each news item on our site appears in relevant Google news alerts. We also offer RSS feeds, so that interested parties can receive Semiconductor Today news the instant it is posted to our site. On average, Semiconductor Today now receives about 2000 unique visitors to the site each day, and this figure continues to grow.
The circulation of Semiconductor Today is distributed by organization type and by geographical region in the proportions shown below.
Advertising rates
All x6 and x10 full rate display advertising packages include 6 and 12 months of banner advertising on the Semiconductor Today website free of charge, respectively.
All full rate x10 double-page and full-page packages include a 50-word company promotion with hyperlink in x12 issues of the weekly Semiconductor Today electronic news-brief. Banner advertising options in the electronic news-brief are also available.
All x6 and x10 display advertising packages include an enhanced Supplier Directory listing, including a logo and 25-word company promotion.
All advertising appearing in the digital magazine will also appear in the printed version of Semiconductor Today for distribution at trade events, such as CS MANTECH.
Digital magazine package rate card
| $ USD Rate | x3 Package | x6 Package | x10 Package |
| Double page | $2,700.00 | $2,300.00 | $1,790.00 |
| Total | $8,100.00 | $13,800.00 | $17,900.00 |
| Full page | $2,300.00 | $1,900.00 | $1,390.00 |
| Total | $6,900.00 | $11,400.00 | $13,900.00 |
| Half page | $1,950.00 | $1,700.00 | $1,190.00 |
| Total | $5,850.00 | $10,200.00 | $11,900.00 |
| Third page | $1,700.00 | $1,450.00 | $1,000.00 |
| Total | $5,100.00 | $8,700.00 | $10,000.00 |
| Quarter page | $1,450.00 | $1,300.00 | $950.00 |
| Total | $4,350.00 | $7,800.00 | $9,500.00 |
| Directory listing | * | * | * |
| Total | * | * | $1,990.00 |
| £ GBP Rate | x3 Package | x6 Package | x10 Package |
| Double page | £1,350.00 | £1,150.00 | £895.00 |
| Total | £4,050.00 | £6,900.00 | £8,950.00 |
| Full page | £1,150.00 | £950.00 | £695.00 |
| Total | £3,450.00 | £5,700.00 | £6,950.00 |
| Half page | £975.00 | £850.00 | £595.00 |
| Total | £2,925.00 | £5,100.00 | £5,950.00 |
| Third page | £850.00 | £725.00 | £500.00 |
| Total | £2,550.00 | £4,350.00 | £5,000.00 |
| Quarter page | £725.00 | £650.00 | £475.00 |
| Total | £2,175.00 | £3,900.00 | £4,750.00 |
| Directory listing | * | * | * |
| Total | * | * | £995.00 |
| € Euro Rate | x3 Package | x6 Package | x10 Package |
| Double page | € 1,957.00 | € 1,667.00 | € 1,297.00 |
| Total | € 5,871.00 | € 10,002.00 | € 12,970.00 |
| Full page | € 1,667.00 | € 1,377.00 | € 1,007.00 |
| Total | € 5,001.00 | € 8,262.00 | € 10,070.00 |
| Half page | € 1,413.00 | € 1,232.00 | € 862.00 |
| Total | € 4,239.00 | € 7,392.00 | € 8,620.00 |
| Third page | € 1,232.00 | € 1,051.00 | € 725.00 |
| Total | € 3,696.00 | € 6,306.00 | € 7,250.00 |
| Quarter page | € 1,051.00 | € 942.00 | € 688.00 |
| Total | € 3,153.00 | € 5,652.00 | € 6,880.00 |
| Directory listing | * | * | * |
| Total | * | * | € 1450.00 |
Website only rate card
| $ USD Rate | x3 month | x6 month | x12 month |
| Position | |||
| Centre home page banner | $10,000.00 | $14,500.00 | $19,900.00 |
| Top home page banner | $7,500.00 | $10,400.00 | $15,500.00 |
| Right home page banner | $2,000.00 | $2,900.00 | $5,000.00 |
| Left home page tower | $5,000.00 | $8,000.00 | $12,500.00 |
| Top news page banner | $7,500.00 | $10,400.00 | $15,500.00 |
| Right news page banner | $6,500.00 | $9,500.00 | $14,500.00 |
| Left news page banner | $6,000.00 | $9,000.00 | $14,000.00 |
| Large news footer banner | $5,000.00 | $8,000.00 | $12,500.00 |
| Event listing sponsor | * | * | $1,000.00 |
| £ GBP Rate | x3 month | x6 month | x12 month |
| Position | |||
| Centre home page banner | £5,000.00 | £7,250.00 | £9,950.00 |
| Top home page banner | £3,750.00 | £5,200.00 | £7,750.00 |
| Right home page banner | £1,000.00 | £1,450.00 | £2,500.00 |
| Left home page tower | £2,500.00 | £4,000.00 | £6,250.00 |
| Top news page banner | £3,750.00 | £5,200.00 | £7,750.00 |
| Right news page banner | £3,250.00 | £4,750.00 | £7,250.00 |
| Left news page banner | £3,000.00 | £4,500.00 | £7,000.00 |
| Large news footer banner | £2,500.00 | £4,000.00 | £6,250.00 |
| Event listing sponsor | * | * | £500.00 |
| € Euro Rate | x3 month | x6 month | x12 month |
| Position | |||
| Centre home page banner | € 7,250.00 | € 10,500.00 | € 14,400.00 |
| Top home page banner | € 5,450.00 | € 7,500.00 | € 11,200.00 |
| Right home page banner | € 1,450.00 | € 2,100.00 | € 3,600.00 |
| Left home page tower | € 3,600.00 | € 5,800.00 | € 9,000.00 |
| Top news page banner | € 5,450.00 | € 7,500.00 | € 11,200.00 |
| Right news page banner | € 4,700.00 | € 6,900.00 | € 10,500.00 |
| Left news page banner | € 4,350.00 | € 6,500.00 | € 10,150.00 |
| Large news footer banner | € 3,650.00 | € 5,800.00 | € 9,500.00 |
| Event listing sponsor | * | * | € 725.00 |
If you would like your printed brochure or promotional material converted to a digital format and emailed with
Semiconductor Today, please ask for rates.
Copy requirements
We prefer to receive advertising material in the form of TIFF, EPS or JPEG graphics files, but we also accept PDF files. Please supply your material to the correct size (preferably without crop marks) and at a resolution of at least 300 dpi.
We accept advertising material by e-mail or on CD-ROM.
| Sizes: | |
| Page/trim size: | 213 mm x 282 mm (8 in x 11 1⁄8 in) |
| Bleed page: | 219 mm x 288 mm (8 5⁄8 in x 11 3⁄8 in) |
| Full page (text area): | 193 mm x 262 mm (7 5⁄8 in x 10 2⁄8 in) |
| Half island page: | 120 mm x 193 mm (4 3⁄4 in x 7 5⁄8 in) |
| Half horizontal page: | 193 mm x 125 mm (7 in x 4 7⁄8 in) |
| Half vertical page: | 91 mm x 262 mm (3 1⁄2 in x 9 7⁄8 in) |
| Third vertical page: | 63 mm x 262 mm (2 3⁄8 in x 9 7⁄8 in) |
| Third square page: | 125 mm x 125 mm (4 7⁄8 in x 4 7⁄8 in) |
| Quarter page: | 91 mm x 125 mm (3 3⁄8 in x 4 7⁄8 in) |
Contact details
To place your order, or for more information, please contact either Jon or Darren:
Jon Craxford
Semiconductor Today, Advertisement Manager
Tel: +44 (0)207 1939749
Cell: +44 (0)7989 558168
Fax: +44 (0)1242 291482
E-mail: jon@semiconductor-today.com
Darren Cummings
Semiconductor Today, Commercial Director / Assistant Editor
Tel:+44 (0)121 2880779
Cell: +44 (0)7990 623395
Fax: +44 (0)1242 291482
E-mail: darren@semiconductor-today.com
©2008 Juno Publishing and Media Solutions Ltd. All rights reserved. Semiconductor Today and the editorial material contained within it and related media is the copyright of Juno Publishing and Media Solutions Ltd. Reproduction in whole or part without permission from Juno Publishing and Media Solutions Ltd is forbidden. In most cases, permission will be granted, if the author, magazine and publisher are acknowledged.