News: Optoelectronics
6 May 2025
NUBURU unveils strategic initiative to revitalize Blue-Laser business unit
NUBURU Inc of Centennial, CO, USA — which was founded in 2015 and develops and manufactures high-power industrial blue lasers — has initiated a strategic working group dedicated to revitalizing its Blue-Laser business unit. The initiative aims to redefine the company’s approach to leveraging laser technology within the defense sector.
In alignment with the joint-pursuit agreement recently signed with a defense-tech company, NUBURU aims to deploy vertical applications that are synergistic with the defense industry. These applications, together with the few other additional verticals which the firm is focusing on, will facilitate cross-selling and up-selling strategies, harnessing NUBURU’s existing expertise and network of distributors and clients that have conducted initial pilot projects using blue laser technology.
“By assembling a team of subject matter experts and leveraging our partnership with the defense sector, we are poised to create innovative solutions that not only resonate with our current clientele but also appeal to a broader market,” says executive chairman Alessandro Zamboni.
The firm is currently in advanced discussions to engage a senior expert specializing in revenue generation and marketing strategies to develop a robust go-to-market model. This should also allow NUBURU to facilitate a collaboration with the defense-tech company’s client portfolio and leverage the partnership with NexGenAI Solutions Group and its AI-driven marketing solutions that will provide market insights and enable targeted marketing campaigns that resonate with potential customers for the blue laser.
As part of this revitalization plan, NUBURU is establishing a new facility encompassing a warehouse, laboratories and office space, serving as the operational hub for the Blue-Laser business unit. The company has already identified a first suitable location.
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