News: Optoelectronics
2 September 2024
Phlux appoints VP of operations, director of engineering, and VP of marketing
Following its recent relocation to larger premises (supporting ongoing growth and expanding operations), Sheffield University spin-off Phlux Technology —which designs and manufactures 1550nm avalanche photodiode (APD) infrared sensors — has appointed Christian Rookes as VP of marketing, Brian Williams as VP of operations, and John Fuller as director of engineering.
Picture: Left to right: VP of operations Brian Williams, director of engineering John Fuller, and VP of marketing Christian Rookes.
Christian Rookes, who has over 25 years of experience in semiconductor and technology sectors, joins Phlux to lead marketing efforts and drive market expansion. His expertise in market analysis, product definition, strategic business development, and communicating complex technologies will be key, it is reckoned, as Phlux seeks to establish itself in high-performance infrared sensors.
Brian Williams is an executive manager with over 35 years’ experience in the semiconductor sector. His expertise in building high-performance teams, streamlining operational processes, and establishing scalable supply chains will be instrumental in driving the next phase of development to scale Phlux’s technology.
John Fuller has extensive engineering leadership experience, with a focus on agile methodologies and organizational change. As director of engineering, he will drive product development and optimize resources to support Phlux’s growth. His experience as engineering director at Gas Sensing Solutions, coupled with his automotive sector expertise across national and international markets, will guide Phlux’s expansion in the infrared sensor landscape.
“Their combined experience and vision will be crucial as we continue to scale our business,” comments CEO Ben White.
In line with its ongoing expansion, Phlux has also announced its move to a larger facility located within the newly renovated Pennine 5 campus in Sheffield. The new premises provide the necessary space and resources to support the growing team and increasing product demand.
The relocation enables the company to enhance its R&D capabilities, streamline production and test development processes, and better serve its global customer base. The new open-plan facility is designed to foster collaboration and innovation, reinforce company culture, and reflect the firm’s brand and values.
“Our new headquarters represents more than just a physical move—it symbolises our forward momentum and ambitious plans for the future,” says White. “As we continue to grow, our focus remains on pushing the boundaries of infrared sensor technology and delivering exceptional products to our customers.”
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