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IQE

13 July 2016

Lumileds introduces LUXEON Stylist Series of LEDs optimized for fashion retail, fresh food and restaurant industries

LED maker Lumileds of San Jose, CA, USA has launched the LUXEON Stylist Series, which is claimed to be the first series of LEDs engineered to provide the optimum lighting environment to sell products in fashion retail stores, fresh food markets and restaurants.

The Stylist Series is based on four proprietary technologies: CrispWhite Technology, CrispColor Technology, FreshFocus Technology and AtmoSphere Technology. "We know that the right lighting has a profound impact on customer behavior, affecting the time spent in stores and net revenues," says Luis Aceña, senior manager, Stylist Series. "With the Stylist Series, lighting designers are now able to bring out the very best colors in the products and places it illuminates," he adds.

In fashion retail in particular, Lumileds' new CrispColor Technology highlights rich colors by achieving a higher color gamut. LUXEON LEDs with CrispColor Technology have color points below the black-body line to target proposed ASSIST and ANSI requirements for Class A and TM30 specifications. CrispColor Technology can be used to achieve a more continuous spectrum, making it a suitable replacement for halogen and incandescent lighting. CrispWhite Technology, which has been implemented in a retail venues over the last two years, activates fluorescent whitening agents in retail items, making white fabrics and paints appear vivid and bright white. "What CrispWhite did for white, CrispColor will do for color," says Aceña.

In the fresh food market segment, Lumileds has invested in spectra development that presents food in its most appealing light. FreshFocus Technology under the LUXEON Stylist Series offers five different lighting approaches for produce: fish, marbled meat, red meat, bread and pastries. It is intended to display food in its most natural way. "Customer loyalty in markets is largely built on the quality of the fresh food area," says Aceña. "When food looks fresh, customers are more likely to purchase more and they will be more likely to return," he adds.

For restaurants, bars and other gathering places, Lumileds' new AtmoSphere Technology is designed to help to reinforce the restaurant's image and brand. The Stylist Series can be used to create a warm ambiance, says Lumileds.

The LUXEON Stylist Series will be available in a variety of product families, including CoB (chip-on-board), Mid Power and Matrix Platform.

Tags: Lumileds

Visit: www.lumileds.com/StylistSeries

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