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17 July 2013

Cree extends series of LED bulbs

LED chip, lamp and lighting fixture maker Cree Inc of Durham, NC, USA has introduced the Cree LED BR30 flood light, which the firm says looks and lights like a traditional incandescent BR30, but uses 85% less energy and is designed to last 25 times longer than comparable incandescent flood lights. The lights are backed by Cree’s 10-year limited warranty and are available exclusively at The Home Depot. The BR30 has a retail price of $19.97 for the soft white (2700K) 65-watt incandescent replacement and $21.97 for the daylight (5000K) color version.

BR30 is ideal for use in most common track, recessed and hard-to-reach fixtures, says the firm. The LED bulbs turn on instantly and are dimmable with most standard incandescent dimmers. Both versions of the new Cree bulbs deliver 650 lumens and consume only 9.5 watts.

“We’re in the midst of a consumer lighting revolution and Cree is truly enabling people to change the way they light their homes forever,” says chairman & CEO Chuck Swoboda. “Cree is committed to solving consumer problems by delivering products that are better than those being replaced, while maintaining the experience people expect,” he adds. “The new Cree BR30 is another milestone innovation to drive 100% adoption of LED lighting, saving consumers money and reducing overall energy consumption.”

Tags: Cree LED bulbs LEDs


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