2 January 2018
Everlight establishes marketing team in China, aiming to boost automotive from 5% to 10% of revenue
Taiwan-based LED packaging firm Everlight Electronics Co Ltd has established a marketing team in China to tap the country’s automotive market, and expects the corresponding product line to rise from 5% of the firm’s revenue currently to over 10% in 2018, reports Digitimes.
In fourth-quarter 2016 Everlight began operation at a new factory in central Taiwan producing mainly automotive LED devices. Monthly packaging capacity at the factory has since increased from 200 million to 800 million LED chips.
For automotive LED devices, product validation takes 8-12 months before shipments can begin. Everlight’s automotive-related sales comprise mainly infrared and sensing devices as well as lighting products such as tail-lights, direction indicators, daytime running lamps (DRLs) and in-car lights. The firm plans to start producing LED headlights in 2018.
Everlight aims to reduce the proportion of its shipments consisting of general lighting products whose pricing has been falling, in order to focus on more profitable commercial, outdoor and scenario-oriented lighting.
Of Everlight’s full-year 2017 revenue, 35% come from the smartphone and consumer electronics segments, 21% from infrared and ultraviolet devices, 17% from lighting (including automotive applications), and 23% from backlighting.
For fine-pixel-pitch LED displays, as China-based manufacturers such as Foshan Nationstar Optoelectronics and MLS have lowered their quoted prices by expanding production capacities, Everlight has shifted to smaller pitches, such as models comprising 0606 chips, for indoor and other displays.
As many Taiwan-based LED makers look to the commercial application of mini-LED technology, Everlight believes that LCD TV backlighting is likely to be the first commercial application of mini-LED technology as early as second-half 2018, reports Digitimes.