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IQE

22 April 2016

Soraa hires former Qualcomm executive as senior VP of marketing to drive go-to-market activities

Soraa Inc of Fremont, CA, USA, which develops solid-state lighting technology fabricated on 'GaN on GaN' (gallium nitride on gallium nitride) substrates, has appointed marketing veteran Todd Antes as senior VP of marketing, reporting directly to CEO Jeff Parker and working closely with the sales and product development teams.

"Todd brings extensive marketing experience to Soraa and will play a key role in driving the company's next phase of growth into full-spectrum, smart and connected lighting," says CEO Jeffrey Parker.

Picture: Todd Antes, Soraa's new senior VP of marketing.

Most recently, Antes was vice president at Qualcomm, responsible for the strategy, product roadmap and go-to-market activities for its Networking, and Connected Home/Office/IoT products. Previously, he was VP of marketing at Atheros Communications, which grew to become the world's largest supplier of Wi-Fi technology and chipsets prior to its acquisition by Qualcomm in 2011. Also, he has held several executive marketing leadership positions at small startups through large, public technology companies, including Philips and AirPrime (acquired by Sierra Wireless).

"I look forward to applying my marketing experiences in IoT and connected products to help the company deliver truly innovative LED lighting to more customers around the world," comments Antes.  

Tags: Soraa GaN-on-GaN

Visit: www.soraa.com

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