News

15 April 2009

 

Bridgelux promotes Barnby to drive sales of LED light sources

Bridgelux Inc of Sunnyvale, CA, USA has promoted David Barnby to VP of worldwide sales, managing the firm’s worldwide sales team and distribution network and reporting directly to CEO Mark Swoboda.

“David’s expertise and strategic vision will enable our global sales and distribution network to drive Bridgelux’s penetration of the worldwide lighting market,” says Swoboda. “Since joining Bridgelux, David has played an instrumental role in increasing the company's sales and customer base in Europe, Middle East and Africa (EMEA),” he adds.

Bridgelux recently expanded its product portfolio beyond power LED chips based on ITO/InGaN (indium tin oxide/indium gallium nitride) to include LED arrays—a single LED light source designed specifically for the lighting market. The firm is focusing on driving sales of its LED array product family, targeting fast-growing applications such as replacement lamps (bulbs), street lights, and track and down lights. LED arrays simplify and reduce the cost of lighting design while creating new luminaire design possibilities, the firm claims.

Based in Paris, Barnby has more than 20 years of experience managing and growing business opportunities in Europe for high-tech Silicon Valley companies. Prior to joining Bridgelux, he was the EMEA vice president of sales & marketing for Pinnacle Systems (the consumer division of Avid Technology), responsible for managing the consumer IT retail and distribution channels across EMEA. Barnby also held general management, sales and marketing positions at Hewlett Packard (HP), including EMEA and worldwide responsibility for its optoelectronic and RF semiconductor products (Components Group).

See related items:

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Search: Bridgelux ITO/InGaN LEDs LED arrays

Visit: www.bridgelux.com